▸ OCULA 22. Be cool. How a Cultural Icon is Born ▸ OCULA 21. Geosemiotics: from locative media to diffused imag|... ▸ OCULA 20. The Place of the User in Design ▸ OCULA 19. Gamification paths. Research and ludic discourse f|... ▸ OCULA 18. Street Art: Iconoclasm and Istitutionalization All issues in chronological order ➞ All articles by topics ➞ All articles by authors ➞
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Special Issues
Geosemiotics: from locative media to diffused images, big and small data
editor Federico Montanari, Nicola Dusi and Guido Ferraro
Flux_Essays
This essay illustrates the genesis, potential and limits of the square of consumption values, conducting both a theoretical overview and an empirical investigation, focused on the Italian context. The treatment takes into account the main readings and applications proposed by schol |... ⇲
Children’s literature is a breeding ground for translation and adaptation; this is demonstrated by the great amount of animated movies inspired by children’s books, where characters coming from literary fairy tales often reappear changed in their multimodal versions. The article ai |... ⇲
In the Catholic Church’s regulation, the heroic practice of virtues is one of the main criteria for the canonisation of saints. This article explores the complex concept of heroicity as it is used both in normative-theological literature and in texts regulating the judicial practic |... ⇲
In the relationship between two political leaders such as Donald Trump and Kim Jong-un, both the hairstyles strike attention for their originality. In this article I have tried to perform a semiotic analysis of the two hairdos, considered as texts constructed and enunciated as elem |... ⇲
The aim of this article is to examine in the context of today a theory put forward by Umberto Eco in 1968 (in his book La struttura assente [The Absent Structure]). Eco stated that advertising does not increase public understanding and is simply a consolatory art. In this paper I s |... ⇲
Spot Renault Scenic > file mp4 [3,553Mb]
Spot Ford C-Max > file mp4 [2,153Mb]
Spot Toyota Verso > file mp4 [2,375Mb]
Spot Citroen Picasso > file mp4 [2,383Mb]
Spot Peugeot 5008 > file mp4 [1,646Mb]
Spot Ford C-Max > file mp4 [2,153Mb]
Spot Toyota Verso > file mp4 [2,375Mb]
Spot Citroen Picasso > file mp4 [2,383Mb]
Spot Peugeot 5008 > file mp4 [1,646Mb]
Flux_College
April 2020 | in italian | ➞ PDF
In this final dissertation, we aim to demonstrate the striking importance of temporality in the development of the narrative structures in the TV series. After an introduction and a first general chapter, we provide an analysis of the temporal mechanisms in two TV series, Lost < |... ⇲
May 2018 | in italian | ➞ PDF
The article, by proving the importance of the analogy in the diagrams, aims to refute some of Jacques Bertin’s reflections within the field of graphics, with specific regard to what he stated in Sémiologie Graphique. It will be made use of the theoretical model provided by Louis Hj |... ⇲
December 2017 | in italian | ➞ PDF
L’articolo propone un’analisi semiotica dello spot della campagna ministeriale #ioleggoetu, operando un confronto tra i valori messi in scena nella narrazione audiovisiva con quelli proclamati dalla comunicazione a stampa. L’analisi delle strutture semionarrative del messaggio pubb |... ⇲
Documents
editor Federico Montanari | April 2020
Come pensare, oggi, al rapporto fra comunicazione e tema del contagio in termini, per quanto possibile, non ovvi e non schiacciati solo sull'urgenza dell'emergenza da Coronavirus e della s ... ⇲
editor Francesco Galofaro | September 2019
In occasione della scomparsa di Luca Marconi, ripubblichiamo un saggio scritto insieme a Gino Stefani, è tratto dal volume a cura di Massimo A. Bonfantini e Arturo Martone Specchi del s ... ⇲
editor Salvatore Zingale | November 2018
In occasione della scomparsa di Tomás Maldonado, pubblichiamo una intervista poco conosciuta rilasciata alla rivista «Ergonomia» nel 1994. Maldonado, teorico e filosofo del progetto, artis ... ⇲
contrAppunti
Last Review
Un oscuro riflettere. Black Mirror e l'aurora digitale.
di Claudia Attimonelli e Vincenzo Susca, Udine, Mimesis.
Black Mirror è uno show, un museo, una prigione, un’opera d’arte e un videogioco privo di discontinuità tra l’es |...➞
blogOcula
ISSN 1724-7810 | DOI: 10.12977/ocula
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The content on this site is licensed under Creative Commons (BY-NC-ND)
Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)
Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar
The content on this site is licensed under Creative Commons (BY-NC-ND)