▸ OCULA 35. Zombesque. Sociosemiotics of a cultural epidemic ▸ OCULA 34. Mobility. Urban space. Learning. ▸ OCULA 33. New Forms of Textuality in Advertising Communicati|... ▸ OCULA 31. Semiotics and the representation of holiness: meth|... ▸ OCULA 30. Visuality of writing in arts and visual communicat|... All Thematic issues in chronological order ➞ All Call for Papers ➞
Recent posts
▸ go
advertising architecture architettura cinema città comunicazione consumi corpo cultural icon design discorso economico discorso politico economic discourse enunciazione epistemologia etnosemiotica geografia icona culturale interfaccia marca marketing media memoria moda narrazione nuovi media peirce pubblicità religione sanctity semiotica semiotica della pubblicità semiotica plastica semiotics sociosemiotica spazialità spazio urbano street art televisione visivo web
Thematic and flux issues
Zombesque. Sociosemiotics of a cultural epidemic
editor Andrea Bernardelli, Eduardo Grillo and Federico Montanari
New Forms of Textuality in Advertising Communication: Discourses, Practices and Narratives
editor Cinzia Bianchi, Marianna Boero and Ruggero Ragonese
Flux_Essays
This paper proposes the theme of the objects analyzed as a hub of discourses: objects that contain the ways and the meaning of their conception, the design processes that are inscribed in them, but that above all make explicit the eloquent halo that surrounds them, the destinations |... ⇲
The aim of this article is to propose a consistent methodological approach for the analysis of advertising discourse and consumption practices from a perspective that integrates market economy semiotically as context. It argues that there is an epistemological limitation in semioti |... ⇲
2024▼
This paper aims to explore the veridictory strategies dating apps employ to enhance user engagement. Central to online dating, the Swipe action — Right Swipe for interest and Left Swipe for disregard — embodies a widely adopted practice. Nevertheless,an increasing number of use |... ⇲
The present paper serves as a first systematic study on one of the lesser-known aspects of Umberto Eco's work, namely the one concerning his paratextual production. Specifically, we go through all the re-views, introductions, prefaces, postfaces and biblio-graphical notes written b |... ⇲
The conference on heterotopias is an opportunity to propose an urban and social archaeology. The article suggests a genealogy of the city through the ar-rangement of four spaces: topic, heterotopic, utopic and homotopic. Another fragment of this lecture in-troduces the virtual spac |... ⇲
This work is part of the extensive series of semiotic studies that, from the late 1980s to the present, have dialogued with the most diverse areas of marketing, up to the most recent digital marketing. It proposes a path that is not only concerned with academic research, whether th |... ⇲
Numerous scholars have debated the transmediality of Gomorrah - The Series, offering varying opinions. The thesis we aim to support is that this is a case of incomplete transmediality, primarily due to gaps in Sky Italia's promotional strategies, especially concerning social media. |... ⇲
Against the backdrop of the general logic and rhetoric of conspiracy theories, an analysis of the Soros Myth will provide some additional perspective to the question of what makes such constructions attractive to the eyes of their followers. On the one hand, the appeal of conspirac |... ⇲
2023▼
This contribution aims to investigate the relationship between fashion and media in today’s digital age. It analyses the main effects of this pairing, which, under the name of fashion-media, investigates the relationship between fashion and media consumption, analyses elements of |... ⇲
Documents
editor Francesco Galofaro | July 2025
editor Francesco Galofaro | December 2023
editor Cinzia Bianchi | May 2023
contrAppunti
Last Review
Fra langue e parole
Pisa, Edizioni ETS, 2025, pp. 228, € 24, 00
Quindici recensioni del Cours de linguistique générale di Ferdinand de Saussure, apparse fra il 1916 e la seconda e defin |...➞
blogOcula
ISSN 1724-7810 | DOI: 10.12977/ocula
Since 2019 Ocula is ranked as a class A journal by ANVUR for Research Area 10/C1 and 11/C4.
Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)
Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar
The content on this site is licensed under Creative Commons (BY-NC-ND)
Since 2019 Ocula is ranked as a class A journal by ANVUR for Research Area 10/C1 and 11/C4.
Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)
Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar
The content on this site is licensed under Creative Commons (BY-NC-ND)