This article has been subjected to double blind peer review

This article has been published in: Ocula 22, Be cool. How a Cultural Icon is Born

author: Eduardo Grillo (Accademia di Belle Arti di Napoli, Accademia di Belle Arti di Bologna)

Texts Torn Apart. Media Cult as Ars Excerpendi

language: italian

abstract: The article identifies three properties of cultural icons: the recognizability, the ability to generate a community, the tendency of being “reworked”. The latter recalls Eco’s thought that, in order to become “iconic”, a text must be “dismembered” and enjoyed one piece at a time. Later, Eco identified two new requirements: a completely furnished world and the abundance of intertextual archetypes. Our aim is to clarify the nature of these archetypes and the distinctive features of the world represented by the iconic texts. Lastly, we examine the Model Reader of these texts, which seem to invite the readers to play with them,

citation information: Eduardo Grillo, Testi fatti a pezzi. Il culto mediale come ars excerpendi, "Ocula", vol.21, n.22, pp.16-32, April 2020. DOI: 10.12977/ocula2020-5

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