This article has been subjected to review by the editors of the issue or by the Editorial board

This article has been published in: Ocula 8, Comunicazione e segni nella moda

author: Giampaolo Proni

Fast Fashion, Fast Shopping: a semiotic approach to practices of consumption of young consumers

language: italian

abstract: L'autore espone i primi risultati di una ricerca socio-semiotica sul comportamento di consumo di giovani relativo allo shopping nel settore fashion. Emerge in particolare l'importanza dei valori emozionali interiori correlati al 'buon acquisto'.

citation information: Giampaolo Proni, Fast Fashion, Fast Shopping: a semiotic approach to practices of consumption of young consumers, "Ocula", vol.8, n.8, July 2007.

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