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author: Cinzia Bianchi (Dipartimento di Comunicazione ed Economia, Università di Modena e Reggio Emilia (IT) )

Advertising and Memory: a Work in Progress

language: italian

abstract: The essay aims at relating the outcomes of a multidisciplinary research project focused on the relationship between a specific kind of social discourse, such as advertising, and the concept of “media memory”. Through the analysis of concrete examples of commercials, we have tried to outline a composite field of studies ranging from semiotic studies on individual and cultural memory, to the role mass media play in defining a collective memory, up to the processes of interpretation that the reader/user activates to understand texts which create a network of references to our past.

citation information: Cinzia Bianchi, Pubblicità e memoria mediale: appunti in itinere, "Ocula", vol.18, November 2017. DOI: 10.12977/ocula86

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