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This article has been published in: Ocula 15, Commemorating Charles S. Peirce (1839-1914): Interpretive Semiotics and Mass Media

authors: Geane Carvalho Alzamora (Federal University of Minas Gerais, Belo Horizonte (BR)) and Renira Rampazzo Gambarato (National Research University Higher School of Economics, Moscow (RU))

Peircean semiotics and transmedia dynamics. Communicational potentiality of the model of Semiosis

language: english

abstract: In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary commentators, such as Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004), and Bergman (2000, 2003, 2007). In addition, transmedia dynamics are explored according to Jenkins (2001, 2006, 2013), Göran (2012), and Jansson (2013).
We discuss the notion of media as sign mediation and transmedia dynamics as an improvement of semiosis, based on the pragmatic approach to the latter. Transmedia narratives refer to integrated media experiences that unfold across a variety of platforms, attracting audience engagement and offering new and pertinent content. Moreover, the productive incompleteness of the interpretant is taken as a conceptual parameter for understanding the way in which media consumption regulates habits and delineates the transmedia narrative in the sign process of network associations. In conclusion, we stress how the semiotic operation of representation, associating new signs and collateral experience, without losing the narrative reference (semiotic operation of determination), emerged in transmedia environments.

citation information: Geane Carvalho Alzamora and Renira Rampazzo Gambarato, Peircean semiotics and transmedia dynamics. Communicational potentiality of the model of Semiosis, "Ocula", vol.15, n.15, November 2014. DOI: 10.12977/ocula29

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