home page

This article has been subjected to double blind peer review

This article has been published in: Ocula 15, Commemorating Charles S. Peirce (1839-1914): Interpretive Semiotics and Mass Media

authors: Geane Carvalho Alzamora (Federal University of Minas Gerais, Belo Horizonte (BR)) and Renira Rampazzo Gambarato (National Research University Higher School of Economics, Moscow (RU))

Peircean semiotics and transmedia dynamics. Communicational potentiality of the model of Semiosis

language: english

publication date: November 2014

abstract: In this article, we discuss the pragmatic relationship between semiosis and communication in order to characterize transmedia dynamics as a pragmatic offshoot of semiosis in media, a perspective that accounts for the incompleteness of the interpretant in its meditated actions. The theoretical approach is based on the communication perspective of the sign developed by Charles Sanders Peirce and his contemporary commentators, such as Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004), and Bergman (2000, 2003, 2007). In addition, transmedia dynamics are explored according to Jenkins (2001, 2006, 2013), G÷ran (2012), and Jansson (2013).
We discuss the notion of media as sign mediation and transmedia dynamics as an improvement of semiosis, based on the pragmatic approach to the latter. Transmedia narratives refer to integrated media experiences that unfold across a variety of platforms, attracting audience engagement and offering new and pertinent content. Moreover, the productive incompleteness of the interpretant is taken as a conceptual parameter for understanding the way in which media consumption regulates habits and delineates the transmedia narrative in the sign process of network associations. In conclusion, we stress how the semiotic operation of representation, associating new signs and collateral experience, without losing the narrative reference (semiotic operation of determination), emerged in transmedia environments.

keywords: peirce, model of semiosis, transmedia storytelling, communicational process, media

OCULA-15-PEIRCE-Alzamora_Gambarato.pdf ➞ PDF [271Kb]

DOI: 10.12977/ocula29

citation information: Geane Carvalho Alzamora and Renira Rampazzo Gambarato, Peircean semiotics and transmedia dynamics. Communicational potentiality of the model of Semiosis, "Ocula", vol.15, n.15, November 2014. DOI: 10.12977/ocula29



Ocula.it publishes articles and essays in semiotic research, with a particular eye on communication and culture; it is open to dialogue with other research fields and welcomes contributions from all the areas of the social and human sciences.

Editorial Committee

Anne Beyaert-Geslin (UniversitÚ Bordeaux- Montaigne, France)
Marcel Danesi (University of Toronto, Canada) president from 2014
Alessandro Duranti (University of California Los Angeles, USA)
Guido Ferraro (UniversitÓ di Torino)
Roberto Grandi (UniversitÓ di Bologna)
Pino Paioni (1920-2013) (UniversitÓ di Urbino) president from 2009 to 2013
Susan Petrilli (UniversitÓ di Bari)
Maria Pia Pozzato (UniversitÓ di Bologna)
Andrea Semprini (UniversitÚ de Lille, France; Iulm, Milano)
Alessandro Zinna (UniversitÚ de Toulouse 2, France)

Editorial Board

Coordinator (Editor in Chief): Salvatore Zingale (salvatore.zingale@polimi.it) from 2012 to 2017

Cinzia Bianchi (cinzia.bianchi@unimore.it)
Michela Deni (michela.deni@gmail.com)
Nicola Dusi (nicolamaria.dusi@unimore.it)
Francesco Galofaro (galofaro_francesco@hotmail.com)
Davide Gasperi (davide@davidegasperi.it)
Valentina Manchia (valentina.manchia@gmail.com)
Antonella Mascio (antonella.mascio@unibo.it)
Federico Montanari (federico.mont@gmail.com)
Valentina Pisanty (valentina.pisanty@unibg.it)
Giampaolo Proni (giampaolo.proni@unibo.it)
Ruggero Ragonese (ruggero.ragonese@unimore.it)
Stefano Traini (straini@unite.it)
Salvatore Zingale (salvatore.zingale@polimi.it)

You can support our initiative by donating in a safe way using PayPal or your credit card

ISSN 1724-7810   |   DOI: 10.12977/ocula

Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)

Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar

The content on this site is licensed under Creative Commons (BY-NC-ND) 

  |  Privacy  |  Ocula.it is published by Associazione Ocula, via Berti 2, 40131 - Bologna