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autore: Walter Di Martino (Independent researcher)

La voce del leader

lingua: italiano

abstract: The article analyses the role of the leader's voice in contemporary politics. Emphasis is given to the relational nature and ability to create a process of empathy that are crucial for building leadership and consensus. Vocal properties, i.e. those that belong to the voice regardless of the language, are at the root of identification processes by which the leader becomes subject of the personal impressions that other individuals have of him, and that therefore determine his chances of success. If, in a pre-media context, the voice is an accessory element that disappears behind the representative role reminiscent of Kantorowicz, with the advent and spread of electronic media it becomes an index of the leader's corporality and uniqueness able to re-enact his story upon each verbal utterance.

citazione: Walter Di Martino, La voce del leader, "Ocula", vol.15, gennaio 2014. DOI: 10.12977/ocula60

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Ocula.it pubblica saggi di ricerca semiotica, in particolare applicata alla comunicazione e alla cultura, è aperta al dialogo con altri campi di ricerca e accoglie contributi che provengono da ogni ambito delle scienze umane e sociali.