home page

This article has been subjected to double blind peer review

author: Anne Ketola (University of Tampere (FI))

Teaching Intersemiotic Meaning Construction in Design

language: english

publication date: November 2016

abstract: In this paper I examine the mechanisms of intersemiotic meaning construction that are at play when we combine messages created by words and images. In order to ex-emplify the semiotic space that can be created between the two sign systems, I pro-vide examples of picturebook translation; a process in which visual semiotic elements inevitably shape the transferal of verbal semiotic elements from one language to an-other. With the help of these examples, I wish to empirically illustrate how these mechanisms unfold and demonstrate the power of the visual semiotic to the reshape our interpretation of the verbal. I argue that creating a sensibility towards intersemi-otic meaning construction ought to be an integral part of the curriculum in all fields of communication, including design. Knowledge of these mechanisms provides de-signers with a tool to create powerful messages in and across semiotic modes. I con-clude my discussion by outlining insights to inform the pedagogical practice of design training.

keywords: intersemiotic translation, design, design as translation, picturebooks

OCULA-FLUX-DESIGN-Ketola.pdf ➞ PDF [637Kb]

DOI: 10.12977/ocula72

citation information: Anne Ketola, Teaching Intersemiotic Meaning Construction in Design, "Ocula", vol.17, November 2016. DOI: 10.12977/ocula72


Ocula.it publishes articles and essays in semiotic research, with a particular eye on communication and culture; it is open to dialogue with other research fields and welcomes contributions from all the areas of the social and human sciences. See the Editorial Board and the Editorial Board.

You can support our initiative by donating in a safe way using PayPal or your credit card

ISSN 1724-7810   |   DOI: 10.12977/ocula

Since 2019 Ocula is ranked as a class A journal by ANVUR for Research Area 10/C1 and 11/C4.

Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)

Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar

The content on this site is licensed under Creative Commons (BY-NC-ND) 

  |  Privacy  |  Ocula.it is published by Associazione Ocula, via Berti 2, 40131 - Bologna