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This article is an invited paper, subjected to open review by the Editors and/or the Editorial Board
This article has been published in: Ocula 17, One hundred and one years of Barthes (1915-2016)
author: Marcel Danesi (Department of Semiotics, Università di Toronto (CA) )
From classical myth to recycled myth: pop culture according to Roland Barthes
language: italian
publication date: January 2016
abstract: This essay makes critical reference to Barthes’ Mythologies (1956), the text which has been recognised as fundamental to the semiological study of mass and popular culture. However, the essay also goes beyond paying due homage to this seminal work by moving beyond it to provide the context of North American and British studies of mass culture, based on recent theories of mass media and new media, in which Barthes is completely absent. A final comparison concerns the cognitive sciences as “rival sciences” to the semiotic study of pop culture.
keywords: barthes, mito, pop culture, studi culturali, pubblicità
Ocula 17-Danesi ➞ PDF [1,843Mb]
DOI: 10.12977/ocula55
citation information: Marcel Danesi, Dal mito classico al mito riciclato: La cultura di massa secondo Roland Barthes, "Ocula", vol.17, n.17, January 2016. DOI: 10.12977/ocula55
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Anne Beyaert-Geslin (Université Bordeaux- Montaigne, France)
Marcel Danesi (University of Toronto, Canada) president from 2014
Bernard Darras (Université Paris 1, Panthéon-Sorbonne, France)
Alessandro Duranti (University of California Los Angeles, USA)
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