This article has been subjected to double blind peer review

This article has been published in: Ocula 25, Gender, genres and generations. A sociological analysis on changes of consumption styles in the globalised world: current scenarios and future perspectives

authors: Giovanni Ciofalo (Dipartimento di Comunicazione e Ricerca Sociale, Sapienza Università di Roma, Roma, IT), Silvia Leonzi (Dipartimento di Comunicazione e Ricerca Sociale, Sapienza Università di Roma, Roma, IT) and Grazia Quercia (Dipartimento di Comunicazione e Ricerca Sociale, Sapienza Università di Roma, Roma, IT)

The Toon Gaze. The female representation in preschool cartoons

language: italian

abstract: Even if gender representation though media evolved overtime, the risks of stereotyping, simplification and reduction of complexity still remain. In this paper we chose to focus on the analysis on the female representation in cartoons. The hypothesis which guided the realization of a pilot research conducted on five series (Peppa Pig, Pj Masks, Masha and Bear, Paw Patrol, Bing), concerns the presence (or persistence) of forms of male gaze within products intended for an audience of preschoolers.

citation information: Giovanni Ciofalo, Silvia Leonzi and Grazia Quercia, The Toon Gaze. La rappresentazione del femminile nei cartoni animati prescolari, "Ocula", vol.22, n.25, pp.105-125, June 2021. DOI: 10.12977/ocula2021-10

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