This article has been subjected to double blind peer review

This article has been published in: Ocula 22, Be cool. How a Cultural Icon is Born

author: Mauro Ferraresi (Dipartimento di Comunicazione Arti e Media “Giampaolo Fabris”, IULM, Milano (IT))

Icon Stories. From Icon to Cultural Icon

language: italian

abstract: The aim of this article is to outline the path of growth and development that proceeds from the icon to the cultural icon, defining its semiotic status and describing the specificities of its formation. The cultural icon is, from the semiotic point of view, a symbolic hypoicon generated in the symbolic way within a specific sub-culture. Cultural icons can reach a higher level of brand awareness and they permit heritage marketing actions.

citation information: Mauro Ferraresi, Storie di icone. Dall’icona all’icona culturale, "Ocula", vol.21, n.22, pp.7-15, April 2020. DOI: 10.12977/ocula2020-4

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