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This article has been subjected to review by the editors of the issue or by the Editorial board

This article has been published in: Ocula 8, Comunicazione e segni nella moda

author: Gianfranco Marrone

Dalla moda vestimentaria al design d’interni: un caso di brand extension

language: italian

publication date: July 2007

abstract: Gianfranco Marrone esamina semioticamente due annunci pubblicitari, di Armani/Casa e Versace Home collection, per evidenziare come la brand extension, passando dal mondo della moda vestimentaria a quello della moda nel design d’interni, si dovrebbe impostare in senso semiotico andando a cercare forme di coerenza espressiva e semantica. L'autore evidenzia anche come sia possibile rilevare nel confronto tra i testi le mosse strategiche derivanti dalla competizione di marche concorrenti.

keywords: moda, brand, marca, versace, armani, brand extension, design

OCULA-8-MARRONE-Dalla-moda-vestimentaria-al-design-d-interni-un-caso.pdf ➞ PDF [418Kb]

citation information: Gianfranco Marrone, Dalla moda vestimentaria al design d’interni: un caso di brand extension, "Ocula", vol.8, n.8, July 2007.

 

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ISSN 1724-7810   |   DOI: 10.12977/ocula

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